Sony Ericsson - W760i
 
 
 
 

Client: Sony Ericsson

  

Info:
We decided to work on two different idea. First's organizing idea was "I love idling time away", so we decided to let users enjoy every wait (for example websites loading time). Second's organizing idea was "I love my jungle", meaning that cities are urban jungle to enjoy for Sony Ericsson's users.
Campaign: W760i
Agency: Saatchi & Saatchi, Milan
 
 
 
 
 

Minisite
"I love idling time away"

While loading the minisite we discover this product's features.

Steps: 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10

  

Banner
"I love idling time away"

Moving the mouse the mobile shakes, music and colors change.

Steps: 01 | 02
 

Banner: Loading-Attack

Partners' pages | 7 sec. interstitial

Customization | Dominator

Youtube spot | Youtube banner

  

 
 

Live Event

A famous guest chills in a glass cube spending time using this mobile and interacting with people through his mobile.

Minisite

  

Live Event

Glass cube
 

Minisite "I love this jungle"

A flash mobilitation is associated with this minisite.

Steps: 01 | 02