Ariete - Youtube Channel
 
 
 
 

Client: Ariete

 

Info:
Ariete has a reputation of being the "Genious of the house" cause it creates genial products. We decided to create a Youtube channel. In the first half of its year, it would support a contest where users can submit their genial kitchen inventions. In the second half of its year, the channel would contain episodes where genial professionals from all the working fields would come, cook with Ariete's products and get interviewed.

Campaign: Youtube Channel
Agency: Saatchi & Saatchi, Milan
 
 
 
 
 

Youtube Channel phase 1
"Geniality Contest"

Youtube channel layout

 

Banner "Geniality Contest"

Steps 01 | 02

 

Youtube Channel phase 2
"Geniality Show"

Youtube channel layout

 

Banner "Geniality Show"

Steps 01 | 02